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| Power Brokers: As Competition Heats Up, Dollars Go to Growth |
| By Suzanne De Vita |
Faced with overlapping pressures this year, Power Brokers are approaching business with a combination of fortitude, grit and wariness. According to RISMedia's 2019 Power Broker Report, 59 percent of Power Brokers have a "cautiously optimistic" outlook—an increase from 52 percent in 2018, and driven by economic uncertainty. As capital flows into the industry and options proliferate, the agent and consumer experience remain priorities, with Power Brokers adapting these areas to compete and, ultimately, win. With confidence levels shifting, they are leaning into two primary strategies: expansion through mergers and new offices (the No. 5 area of expenditure for Power Brokers); and ...
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